About Us
Mission Statement
FITNESS By Design strives every day to motivate, educate, and inspire people to go out of their comfort zone to be their best. Our team of trainers is driven to transform lives by empowering people to reach their full potential. We achieve this through personal training, small group classes, massage, and legendary customer service which includes on-going support, motivation, and accountability. Our upscale studio environment reflects positive energy, a welcoming environment and a friendly spirit which empowers you to reach your potential in all areas-physcial, mental, spiritual and emotional.
My Training Philosophy
There are a wide variety of tools available for improving your fitness level. I am often asked about my training philosophy, specifically my preference of free weights vs machines. If you take a look at my studios, it is quite clear which is my preference. You will find dumbbells, ropes, kettlebells, a functional trainer, medicine balls, BOSU balls, stability balls, suspension training systems and plenty of open space to move. These tools all keep us moving and getting stronger in the “real” sense.
Machines are isolative, in that you are working muscles in isolation as opposed to incorporating several muscle groups as well as core stability. Machines work on a fixed path and do not require you to “weight bear”. Since you are sitting or laying down, you are not moving your body under load hence the benefits of building stronger bones can be lost with machine training. Machines also don’t stimulate the nervous system as much as free weight training. Strength gains are not just from muscles getting larger but are also due to the nervous system’s adaptation to resistance training. The most obvious disadvantage of machine training is the transfer to real life. How does sitting in a machine chest press or lying down in a leg press machine help you with lifting groceries out of your car or carrying your child?
You only have to look at the variety of exercises available not only with dumbbells, but with kettlebells, ropes, etc to see the obvious benefits of training with free weights. The variety of exercises and tools allows the entire body to be trained. It is more functional, allowing the body to move through natural motions as well as all planes of movements. This freedom of movement mimics activities in real life. Free weight training allows you to increase whole body strength since prime movers as well as stabilizer muscles are all active. These vitally important stabilizers are not neglected as they are in machine training. Free weights allow for simplicity of movement and you can do a wide variety of exercises with just one set of dumbbells or one kettlebell.
If you are looking for a fitness facility, look for open space. If the gym is crammed full of machines, it may not be your best option. Current research has proven beyond a doubt that free weights and movement based training is far superior to machines. Once again, seek our professional help to get you started.


